SEO (Search Engine Optimization) is a set of measures aimed at improving the visibility of a website in search engine results for specific user queries. The goal of SEO is to attract the target audience to the website from search engines. Effective SEO promotion helps your website achieve high positions in search results, which directly affects the increase in organic traffic and, consequently, growth in sales and conversions.

Main components of SEO promotion

1. On-page optimization includes work on the content and structure of the website. It covers creating quality and relevant content, optimizing meta tags, proper URL structure, optimizing headers, internal linking, and image optimization.
2. Technical optimization aims to improve the website’s performance and its interaction with search engine bots. It’s important to increase page load speed, adapt the site for mobile devices, create and optimize the sitemap, configure the robots.txt file, fix 404 errors and broken links, and implement an SSL certificate for secure connection.
3. Off-page optimization focuses on building quality backlinks. This includes natural link building, publishing articles on authoritative resources, working with reviews and brand mentions, and developing social signals.
4. Semantic optimization involves working with keywords and phrases. This process covers collecting the semantic core, keyword clustering, distributing them across website pages, and analyzing user search intent.
5. Improving behavioral factors helps increase user satisfaction and increase their time on the site. Key metrics include time on site, page depth, bounce rate, and click-through rate in search results.

Why SEO is important for business:

- Unlike contextual advertising, the effect of SEO promotion is more stable and long-term.
- Users coming from organic search are more likely to perform target actions, ensuring high conversion rates.
- High positions in search results increase user trust in your brand.
- SEO helps attract users who are interested in your products or services, providing accurate targeting of the audience.
- In the long run, SEO promotion is cheaper than constant investment in advertising, making it cost-effective.

Stages of SEO promotion:

1. SEO promotion begins with a website audit, which includes analyzing the current state, identifying weaknesses, and potential for optimization.
2. Then a strategy is developed – a work plan is drawn up taking into account the specifics of the business and the competitive environment.
3. The next stage is technical optimization, where technical errors are eliminated and the website’s performance is improved.
4. An important part of the process is content work, which includes creating and optimizing texts, images, and other materials.
5. In parallel, work is carried out to build up the link mass – obtaining quality backlinks from authoritative resources.
6. Throughout the process, constant monitoring and analysis of results are carried out, and the strategy is adjusted if necessary.

Content Audit

$ 10 000

The price may vary from $3,000 to $30,000 depending on the work performed.

Check for duplicate content
Assess if pages are optimized for keywords
Find content gaps and opportunities

Get Started

Technical SEO audit

$ 16 500

The price may vary from $5,000 to $75,000 depending on the work performed.

In-depth assessment of website’s code, structure, tags, and internal linking
Check if pages can be crawled and indexed
Test site speed and user experience

Get Started

Backlink audit

$ 2 750

The price may vary from $500 to $5,000 depending on the work performed.

Checking the credibility of websites linking to you
Removing bad backlinks
Find out if you’re suffering from Google penalties, and forming a recovery strategy
Discover backlink opportunities

Get Started

Get in touch

We appreciate your interest in reaching out to us. Please use the form below to get in touch with any questions, comments, or feedback you may have.

FAQ

Discover essential SEO insights in this concise FAQ. Learn about its importance, timeline, key components, content strategies, and whether to DIY or hire professionals for optimal results.

What is SEO and why is it important for my business?

SEO (Search Engine Optimization) is the process of improving your website to increase its visibility in search engine results. It's important because it helps drive organic traffic to your site, increases brand awareness, and can lead to higher conversion rates and sales.

How long does it take to see results from SEO efforts?

SEO is a long-term strategy. While some improvements can be seen within a few months, significant results typically take 6-12 months. The timeline depends on factors such as your website's current state, competition, and the consistency of your SEO efforts.

What are the key components of a successful SEO strategy?

A successful SEO strategy includes on-page optimization (content, meta tags, site structure), technical SEO (site speed, mobile-friendliness, crawlability), off-page SEO (backlink building), and content creation. It also involves keyword research, competitor analysis, and regular performance tracking.

How often should I update my website's content for SEO?

Regular content updates are crucial for SEO. Aim to add new, high-quality content at least once a week. Also, review and update existing content periodically to ensure it remains relevant and accurate. Search engines favor websites that consistently provide fresh, valuable content.

Can I do SEO myself, or should I hire a professional?

While you can learn and implement basic SEO techniques yourself, hiring a professional or agency can be beneficial, especially for more complex strategies. SEO professionals have the expertise, tools, and time to implement comprehensive strategies that can yield better results. The choice depends on your budget, time availability, and the complexity of your SEO needs.